Atlanta Chiropractors – How many local customers are looking for you?
Posted by Jan at 10:22 pm
Back pain is a popular search: Atlanta Chiropractors need to know
I did some research today on chiropractors and noticed that when I just use “chiropractor” the 7 pack was 3 spots down and the rest of the page was directories. Yet when I added the modifier chiropractor “chiropractor Atlanta” the 7 pack was top and the rest of the page was organic websites. Another caveat is that the people int he 7 pack were different.
What this means for local Atlanta marketing is that the highest volume search term is already being returned with local results, and that even with a qualifier like “Atlanta” getting into the 7 pack will become essential for local Atlanta chiropractors.
Here are some search numbers for chiropractors in atlanta:
“chiropractors Atlanta” 1600 per month – costs $3.80 for PPC
“chiropractor atlanta” 1600 per month – costs $4.74 for PPC
“atlanta chiropractors” 720 per month – costs $4.74 for PPC
“chiropractors in atlanta ” 260 per month – costs $4.19 for PPC
these 4 terms = 4180 searches per month
“chiropractors” 450,000 per month
“chiropractor” 1,220,000 per month
“chiropracter” 27,000 per month
How much is a new client worth to Atlanta Chiropractors?
Lets say your average office visit is $50 and each clients normally comes 12x a year this means that a new client is worth aprox – $600 a year or more!
How cost effective is search engine optimization for local businesses like a chiropractor?
So over 8000 people a month are searching for chiropractor/s atlanta
The top 3 spots get 85% of all clicks on the page
The first listing gets 2/3 of those clicks
Just the numbers mam
Meaning the top 3 local listings can expect to get the lions share of traffic – clicks ( aprox – 4100)
The first listing will most likely get 2/3 of those ( aprox - 2600)
If only 10% of those people follow thru with an appointment that lucky Atlanta chiropractor could conceivably get over 260 new clients !
and if you remember that each client is worth a yearly $600 then that could be over $153,000 on new client business a year!. Now imagine getting over 200 new clients each month – could your chiropractic business even handle that?
and someone is already paying an average of $4 for PPC for those terms meaning getting organic results is equal to scarfing up over $16,000 in FREE traffic.
Heck even getting only 1% could mean 26 new clients in one month generating an added revenue of over $15,000.
Right now many local Atlanta businesses are struggling to get new clients, but the search numbers show that people are still out there shopping, even if more carefully. If you are willing to invest in your future – local search marketing could be the marketing solution for you.
Local SEO to do list:
I will be putting out a video soon that shows this research process and some other important things to consider for local businesses. If nothing else, go Google a term you think people are using to find your business ( NOT your company name) -See who comes up and where you stand. If the map comes up with names, click on the top two and see who is getting the lions share of traffic. THESE are your real competitors.