You are here: SEOservicesATLANTA »

Category : Search Engine Placement

Atlanta Contractors – How to Get Local Customers ONLINE

You’re busy – we get that, that’s why we made it short and to the point!

This is a short tutorial on how YOU can get local customers online for your contracting business, however if you find you want the leads without the hassle- we’ll be glad to help! Call us 678 318 7515. Prices for this local program are only $125 per month!

How to get local paying customers online

This is a short tutorial on how to get actual paying clients from leads generated online.
Online Lead generation is perfect for all kinds of contractors like: home remodeling, tree services, landscaping, sales, pool , painters, concrete , hauling, HVAC, electricians, plumbers, flooring, carpets, tile, masonry,more

Lets say you are a remodeling contractor and you want to get customers to call YOU
FYI…. “remodeling contractor Atlanta” gets  720 searches per month

Here is how you get real local customers online – it all starts by being on the FIRST Page of Google (even if you don’t have a website) and them giving them a compelling reason to call YOU

BEFORE you read any further – I want you to do one thing:
Open another tab, go to Google and type in:
“yourindustry” Contractors Atlanta
example: remodeling contractors atlanta or plumbing contractors atlanta

If your website is NOT on THIS page
then TAKE A LOOK at the COMPETITORS WHO ARE GETTING YOUR CUSTOMERS!

Ready for this to change?

How to get real paying customers online

Its deceptively simple and basically it boils down to 3 things:

1.Getting found on Google
2.Having relevant back links (this has to do with getting found on Google)
3.Giving them a reason to Call YOU instead of your competitors. hint: video is better

Getting found on Google
1. Your business must have a website, or Google local pages page that is relevant to the search
(lets say “remodeling contractor Atlanta”)
Ok, great, you have that – your website is all about Remodeling Contractors in Atlanta
- so why isn’t it showing up? Most likely due to too few backlinks

Relevant back links
2. Your website must have backlinks , or links from other RELEVANT sites linking to it.
Hmmmm, maybe your site doesn’t have any back links, or the ones you have come from sites that have nothing to do with your business topic.
If you website has no system for getting relevant backlinks – then you might as well forget about getting any traffic from Google. Yes, it’s boring and not sexy, but getting links back to your site is critical to getting on the first page of Google.

A compelling reason to Call YOU
3. It really helps to have social “proof” like testimonials and customer reviews
Testimonials are critical for turning cold web browsers into hot leads begging to get on your schedule.
Do you want to know what really engages potential customers? – VIDEO!

There you have it!
3 simple steps to getting real paying local customers online!

(WANT PROOF?  Open another tab, go to Google and type in:  remodel Baltimore    ….This is one of our clients videos – still on page one after 6 months!)

….this is what the page looked like 2 months ago!

Here is another example: Done Jan 1 2012 where we have TWO spots on page one!

What about dude ranches? Yep we got them on page one too!

Want it DONE FOR YOU at an incredible price?

We are offering a simple and affordable GET CUSTOMERS ONLINE monthly service for a limited number of Local Atlanta Contractors!

YES we LIMIT the number of local contractors we work with for each specific industry!

$125 a month

What does $125 a month get you?

Each month we provide:

  • 30 REAL and RELEVANT backlinks to your website or Google places page each month
  • Each month we create and add a new video or video testimonial to your YouTube channel.

Video testimonials turn your real written testimonials into a POWERFUL LEAD GENERATING SALES MACHINES. You can use these on your website, you tube channel or even on your Google places page. Informational videos show your expertise and services – quickly  and powerfully.

BONUS: When you sign up for our 6 month plan we’ll create a customized YouTube channel

Contact us today at 678 318 7515 or visit us www.seoservicesatlanta.com

Local Atlanta Businesses Get Economic Boost in 2011

Local search marketing gives businesses a much needed boost n 2011

Get FOUND!

Local Maps Placement, Mobile search Visibility, Video marketing and getting more LOCAL customers! Did you know that: 90% of online commercial searches result in local offline purchases and 61% of all local searches result in a transaction?

Your next customer is searching for you ONLINE. Get FOUND and make MONEY for less than $5 a day! Call 678 318 7515

Hyper Local Search results get customers for local business

Hyper Local Search

Local business get boost from online customer search

Local Atlanta businesses that are on the first page of Google get more calls, and make more sales.

Atlanta Local search marketing

Online SEO and Local visibility translates into more customer buying power. By using Online search, local marketing, local SEO Atlanta local businesses gets much needed economic boost

Atlanta Gets Local Customers Shopping!

Can local shoppers find your business?

Local customers are shopping, but are they finding your store?

Over and over I talk to local businesses who are still convinced that their customers are not looking online for their particular products or services. The biggest problem I see with this is the fact that these same business owners have no way of knowing how much business they are actually losing by not being visible online.

Missing customers are invisible

If 500 customers a month find your competitors online you will never know they are being siphoned off systematically week after week after week. Ironically, most small business service providers only need 3 to 5 new customers every week to really turn their profit margins around. So you would think the possibility of capturing even 20 new eyeballs a month would be exciting to them. for many local businesses the opportunity to talk to customers, while they’re in their decision-making process is the basis for their business. So why have local business owners have been slow to use the Internet appropriately to market their business?

Local businesses are tired of being ripped off

Unfortunately, many have been ripped off and scam into buying expensive websites that don’t generate any money for them or by buying ads or listings and directories that are equally ineffective. It’s understandable that trying to decide which programs are important to follow through with and which Internet marketing or advertising programs are waste of time and money.

Adwords, is just one example of how local businesses can spend a fortune while not making a cent. In certain markets the competition is so stiff that local business owners have no chance of capturing good leads from adwords without spending anywhere from $10-$25 a click. But don’t give up because your local customers really are looking for you online

91% of U.S. internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline”

Local businesses that succeed

Local businesses that succeed capitalize on what they do best – communicate personally and professionally with their customers. E-Mail, blogs, articles and videos are all simple and effective ways to enhance your ability to communicate with local customers. Simple, search engine optimization can help these parcels of information show up in the places where your customers are searching for information. It is becoming less and less important that your website show up on the first page of Google, and more important that your information shows up there. Regardless of where it’s published- good information that consumers want to read can lead people back to your store, website or encourage them to call you directly.

Local businesses that use these strategies are more successful because they are reaching customers where and when they are searching.

Create your own video slideshow at animoto.com.

10 Fundamentals of SEO – How to Block and Track

There is a jugle out there regarding local SEO and and how to make sure that you have everything you need to be able to get listed in Googles 7-pack Map.

Here is a good articles with things you need to know if you want to try it yourself.

by David Mihm

We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread.  (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker Stephen Gostkowski gets a chance at a few more field goals.)

One of my favorite halftime interview clichés from NFL coaches is “we’ve just got to do a better job of blocking and tackling.” While that’s sometimes a euphemism for “the other team is way better than us,” in other cases the coach means his superstar team is getting sloppy and ignoring its fundamentals,  costing them on the scoreboard.

Tying this analogy back to Local Search, is your business (or agency) losing rankings by getting sloppy with its Local SEO “blocking and tackling?”

A quick refresher on 10 Local fundamentals

1. Claim your business listing at the major search engines: Google Maps, Yahoo Local, and Bing Local.

This is a total no-brainer. It’s a chance at free exposure and by just by claiming your listing, you’ll give the search engines more trust in your business and improve your chances at ranking (not to mention prevent someone else from hijacking your listing).

2. Submit your business to the major data providers: Localeze, infoUSA, and Acxiom—the latter via UniversalBusinessListing.org.

Most small business owners have heard of Google, Yahoo, and Bing—even with the recent name change. But a tiny percentage of them (and even a tiny percentage of search marketers) know about the “other” Big Three in Local Search—Localeze, infoUSA, and Acxiom. These guys each have their own databases which form the foundation of the search engines’ Local indexes and of a variety of second-tier portals as well. They’re basically the backbone of the entire local search ecosystem.

Acxiom is the only one of the three which doesn’t have an online submission area; the only way in that I’m currently aware of is via Universal Business Listing.

3. Put yourself in the right categories.

One of the main reasons to go through the steps above is to make sure that your business is listed in the right category—which plays a central role in your business’s ability to show up for your target searches.  Sometimes there’s been a mis-entered keystroke or an incorrect mapping from one of the data providers to one of the search engines, and claiming and updating your listing is your chance to correct it.

4. Make sure your business information is consistent.

Google especially likes to see business information match up across the web, because it increases their confidence that their algorithm is returning a relevant, accurate result. This means no keyword stuffing in your business title, either at Google or at the other data providers, and making sure that your phone number and address information matches up everywhere your business is mentioned—the main reason I advised against call-tracking numbers in last month’s column.

5. Get your contact information in hCard microformat or add a QR code on your website.

If you’re a small business owner, starting with this step, this is probably where you’re going to need the help of a developer or a Local SEO company to actually implement these recommendations.

It’s absolutely essential that the search engines are able to see your business’s Name, Address, and Phone number (a.k.a. “NAP”—a great acronym from Localeze’s Gib Olander) when they crawl your website. If that information is contained a fancy font or in a header image, they’re not going to be able to find it.  So make sure it’s in basic HTML, at the very least, and if you want a few brownie points, use the hCard microformat.

6. Create a KML file and upload it to Google Webmaster Central.

Most SEO companies are familiar with XML sitemaps.  Well, think of a KML file as a “location map.”  It’s a specialized file format that includes the latitude and longitude coordinates of the physical business locations listed on a particular website and gives them one more confidence boost in the location of a particular business. Dutch SEO Martijn Beijk has written an excellent KML tutorial to help those for whom this is a fresh concept.

7. Use your official business name in the title tag of your contact or location page.

This recommendation is kind of a new “blocking and tackling” technique that I’ve advised after reading some of Mike Blumenthal’s discussion of the Google Maps patent and hearing him present on it at SMX East last month.  Bill Slawski mentioned this as a Local Search strategy (way back in 2006!) but it took Mike’s presentation to hammer it home for me.

Essentially by doing this you make sure Google assigns your website as an “authority document” for Location Prominence.

8. Use geographic keywords in your title tags.

This is more of a generalized recommendation: make sure that you include your city and state in the title tag of your contact or location page, and if you’re in widget sales, use words like “CityName Widgets” or “Widgets in CityName” on assorted other title tags on your website.

9. Make sure you have Analytics installed on your website.

Think of analytics as equivalent to watching game film in football. If you want to know how your team is performing, you need to revisit how you’ve done in previous games. Analytics can give you great insight into which keywords are bringing traffic to your website, and what pages are engaging your users and leading to new business.

If you’re partial to Google Analytics, check out this excellent post series from SEOverflow on how to track clickthroughs from the 7-pack (i.e. the Maps results shown as part of Universal search).

10. Scout the opposition to see what your high-ranking competitors are up to.

Take a look at both the Organic AND the Local search results for some of your target phrases. What competitors are showing up? Use tools like Linkscape or Yahoo Site Explorer to see if there are particular websites linking to them and not you. Google is now displaying categories publicly as part of Place Pages.  See how they’re listing themselves and ask yourself if there’s anything you can learn from that. While you’re there, check out their “Web Pages” area, too, to see if there are any obvious citations you’re missing.  Are they accumulating user reviews on certain portals where your company isn’t as active?

While these fundamentals might not be as sexy as Twitter or as inspirational as linkbait, they’re tried-and-true methods that are sure to help your business rank better in the search engines and ultimately bring in more business.

All right, team, bring it in. Let’s go get ‘em—“Local Search” on three!

———————–

This is great info.
Just go do what he said and start with Google, Bing and Yahoo and than you
will learn alot on how to do the rest of the directories.

Until next time; Good luck!

Atlanta Chiropractors – How many local customers are looking for you?

Back pain is a popular search: Atlanta Chiropractors need to know

On Offer: 1 x Spineless ManI did some research today on chiropractors and noticed that when I just use “chiropractor” the 7 pack was 3 spots down and the rest of the page was directories. Yet when I added the modifier chiropractor “chiropractor Atlanta” the 7 pack was top and the rest of the page was organic websites. Another caveat is that the people int he 7 pack were different.

What this means for local Atlanta marketing is that the highest volume search term is already being returned with local results, and that even with a qualifier like “Atlanta” getting into the 7 pack will become essential for local Atlanta chiropractors.

Here are some search numbers for chiropractors in atlanta:

“chiropractors Atlanta” 1600 per month – costs $3.80 for PPC

“chiropractor atlanta”  1600 per month – costs $4.74 for PPC

“atlanta chiropractors” 720 per month – costs $4.74 for PPC

“chiropractors in atlanta ” 260 per month – costs $4.19 for PPC

these 4 terms = 4180 searches per month

“chiropractors” 450,000 per month

“chiropractor” 1,220,000 per month

“chiropracter” 27,000 per month

How much is a new client worth to Atlanta Chiropractors?

Lets say your average office visit is $50 and each clients normally comes 12x a year this means that a new client is worth aprox – $600 a year or more!

How cost effective is search engine optimization for local businesses like a chiropractor?

So over 8000 people a month are searching for chiropractor/s atlanta

The top 3 spots get 85% of all clicks on the page

The first listing gets 2/3 of those clicks

Just the numbers mam

Meaning the top 3 local listings can expect to get the lions share of traffic – clicks ( aprox – 4100)

The first listing will most likely get 2/3 of those ( aprox -  2600)

If only 10% of those people follow thru with an appointment that lucky Atlanta chiropractor could conceivably get over 260 new clients !

and if you remember that each client is worth a yearly $600 then that could be over $153,000 on new client business a year!. Now imagine getting over 200 new clients each month – could your chiropractic business even handle that?

and someone is already paying an average of $4 for PPC for those terms meaning getting organic results is equal to scarfing up over $16,000 in FREE traffic.

Heck even getting only 1% could mean 26 new clients in one month generating an added revenue of over $15,000.

Right now many local Atlanta businesses are struggling to get new clients,
but the search numbers show that people are still out there shopping, even if more carefully. If you are willing to invest in your future – local search marketing could be the marketing solution for you.

Local SEO to do list:

I will be putting out a video soon that shows this research process and some other important things to consider for local businesses. If nothing else, go Google a term you think people are using to find your business ( NOT your company name) -See who comes up and where you stand. If the map comes up with names, click on the top two and see who is getting the lions share of traffic. THESE are your real competitors.