Google is posting your reviews – even if you don’t know you have them!
Posted by Jan at 11:31 pm
Google has started posting user generated snippets in local business listings
This means that understanding and managing you local business profile and business reputation just got a whole lot more important!
why - because when someone pulls up a local business listing in Google ( it looks like name, address, phone # and Google street image)
This example by David Mihm at the MIHMORANDUM NO. 549 | October 19th, 2009 clearly shows how visible the number of reviews and what they say is. Not only is it important to remember that people are talking about you online, but that these snippets are showing up all over the place – even in other websites and directories!
If this is not enough to make you want to send emails to your past custoers asking for reviews I don’t know what is!
here is an excerpt:
–incidentally, the overwhelming majority of reviews for both were on Citysearch, which was syndicating to InsiderPages as well–Google was quite accurate with the summary sentiments it chose to display. It appeared that the summarizing was happening on Google’s end, as I did not see any corresponding snippets to simply spider on either InsiderPages or Citysearch…..
…..Additionally, I noticed on both Place Pages that there seemed to be much more structured content (such as payment methods, licensing information–hellooooo Locksmiths–and photos) coming in from sites that were formerly just portals, now turned data providers, like InsiderPages, Citysearch and AngiesList. As I’ve been preaching for the last several months, it’s now more important than ever to pay attention to the high-traffic vertical portals in your space.
Read the entire article – with screen shots here! thanks David,
On another note:
I have also been finding some very interesting results in the Atlanta local search areana. I was doing some research on dentist in Decatur Ga and found that one Dental group had a large number of Google news item below it, unfortunately the area of town is not the best so the news stories were unflatering to say the least. Another very good reason to make sure Google has lots of relevant info to say about you an dyour topic, lest they scarf up something icky to slap up there.