Atlanta Contractors – How to Get Local Customers ONLINE

Posted by Jan at 9:31 pm

You’re busy – we get that, that’s why we made it short and to the point!

This is a short tutorial on how YOU can get local customers online for your contracting business, however if you find you want the leads without the hassle- we’ll be glad to help! Call us 678 318 7515. Prices for this local program are only $125 per month!

How to get local paying customers online

This is a short tutorial on how to get actual paying clients from leads generated online.
Online Lead generation is perfect for all kinds of contractors like: home remodeling, tree services, landscaping, sales, pool , painters, concrete , hauling, HVAC, electricians, plumbers, flooring, carpets, tile, masonry,more

Lets say you are a remodeling contractor and you want to get customers to call YOU
FYI…. “remodeling contractor Atlanta” gets  720 searches per month

Here is how you get real local customers online – it all starts by being on the FIRST Page of Google (even if you don’t have a website) and them giving them a compelling reason to call YOU

BEFORE you read any further – I want you to do one thing:
Open another tab, go to Google and type in:
“yourindustry” Contractors Atlanta
example: remodeling contractors atlanta or plumbing contractors atlanta

If your website is NOT on THIS page
then TAKE A LOOK at the COMPETITORS WHO ARE GETTING YOUR CUSTOMERS!

Ready for this to change?

How to get real paying customers online

Its deceptively simple and basically it boils down to 3 things:

1.Getting found on Google
2.Having relevant back links (this has to do with getting found on Google)
3.Giving them a reason to Call YOU instead of your competitors. hint: video is better

Getting found on Google
1. Your business must have a website, or Google local pages page that is relevant to the search
(lets say “remodeling contractor Atlanta”)
Ok, great, you have that – your website is all about Remodeling Contractors in Atlanta
- so why isn’t it showing up? Most likely due to too few backlinks

Relevant back links
2. Your website must have backlinks , or links from other RELEVANT sites linking to it.
Hmmmm, maybe your site doesn’t have any back links, or the ones you have come from sites that have nothing to do with your business topic.
If you website has no system for getting relevant backlinks – then you might as well forget about getting any traffic from Google. Yes, it’s boring and not sexy, but getting links back to your site is critical to getting on the first page of Google.

A compelling reason to Call YOU
3. It really helps to have social “proof” like testimonials and customer reviews
Testimonials are critical for turning cold web browsers into hot leads begging to get on your schedule.
Do you want to know what really engages potential customers? – VIDEO!

There you have it!
3 simple steps to getting real paying local customers online!

(WANT PROOF?  Open another tab, go to Google and type in:  remodel Baltimore    ….This is one of our clients videos – still on page one after 6 months!)

….this is what the page looked like 2 months ago!

Here is another example: Done Jan 1 2012 where we have TWO spots on page one!

What about dude ranches? Yep we got them on page one too!

Want it DONE FOR YOU at an incredible price?

We are offering a simple and affordable GET CUSTOMERS ONLINE monthly service for a limited number of Local Atlanta Contractors!

YES we LIMIT the number of local contractors we work with for each specific industry!

$125 a month

What does $125 a month get you?

Each month we provide:

• 30 REAL and RELEVANT backlinks to your website or Google places page each month

• Each month we create and add a new video or video testimonial to your YouTube channel.

Video testimonials turn your real written testimonials into a POWERFUL LEAD GENERATING SALES MACHINES. You can use these on your website, you tube channel or even on your Google places page. Informational videos show your expertise and services – quickly  and powerfully.

BONUS: When you sign up for our 6 month plan we’ll create a customized YouTube channel

Contact us today at 678 318 7515 or visit us www.seoservicesatlanta.com

Local Atlanta Businesses Get Economic Boost in 2011

Posted by Jan at 7:54 am

Local search marketing gives businesses a much needed boost n 2011

Get FOUND!

Local Maps Placement, Mobile search Visibility, Video marketing and getting more LOCAL customers! Did you know that: 90% of online commercial searches result in local offline purchases and 61% of all local searches result in a transaction?

Your next customer is searching for you ONLINE. Get FOUND and make MONEY for less than $5 a day! Call 678 318 7515

Hyper Local Search results get customers for local business

Posted by Jan at 4:12 am

Hyper Local Search

Local business get boost from online customer search

Local Atlanta businesses that are on the first page of Google get more calls, and make more sales.

Atlanta Local search marketing

Online SEO and Local visibility translates into more customer buying power. By using Online search, local marketing, local SEO Atlanta local businesses gets much needed economic boost

Boost local sales 400%

Posted by Jan at 3:55 am

Atlanta search engine optimization and local marketing specialists

Using video online can increase customer engagement, drive traffic and boost online and offline sales. If you want more customers why not let your product tell the story?

Still wonder if your local customers are looking online?

According to Google 73% of all searches are related to local content in one way or another. While internet purchases are rising, according to MIT Technology Review, for every dollar spent on the internet, five are spent offline on products and services that were influenced by online research. ComScore, the monster of all metrics for the internet states that 43% of internet users are searching for local merchants when considering making a purchase.

Local online visibility

A strategy for getting new customers to buy locally

Without a strategy to intercept and engae your local searchers, your business is loosing ut on some very lucrative customers. These days NO business can afford to ignore ready to buy shoppers  – so why is your business?

Create your own video slideshow at animoto.com.

Atlanta Gets Local Customers Shopping!

Posted by Jan at 2:59 am

Can local shoppers find your business?

Local customers are shopping, but are they finding your store?

Over and over I talk to local businesses who are still convinced that their customers are not looking online for their particular products or services. The biggest problem I see with this is the fact that these same business owners have no way of knowing how much business they are actually losing by not being visible online.

Missing customers are invisible

If 500 customers a month find your competitors online you will never know they are being siphoned off systematically week after week after week. Ironically, most small business service providers only need 3 to 5 new customers every week to really turn their profit margins around. So you would think the possibility of capturing even 20 new eyeballs a month would be exciting to them. for many local businesses the opportunity to talk to customers, while they’re in their decision-making process is the basis for their business. So why have local business owners have been slow to use the Internet appropriately to market their business?

Local businesses are tired of being ripped off

Unfortunately, many have been ripped off and scam into buying expensive websites that don’t generate any money for them or by buying ads or listings and directories that are equally ineffective. It’s understandable that trying to decide which programs are important to follow through with and which Internet marketing or advertising programs are waste of time and money.

Adwords, is just one example of how local businesses can spend a fortune while not making a cent. In certain markets the competition is so stiff that local business owners have no chance of capturing good leads from adwords without spending anywhere from $10-$25 a click. But don’t give up because your local customers really are looking for you online

91% of U.S. internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline”

Local businesses that succeed

Local businesses that succeed capitalize on what they do best – communicate personally and professionally with their customers. E-Mail, blogs, articles and videos are all simple and effective ways to enhance your ability to communicate with local customers. Simple, search engine optimization can help these parcels of information show up in the places where your customers are searching for information. It is becoming less and less important that your website show up on the first page of Google, and more important that your information shows up there. Regardless of where it’s published- good information that consumers want to read can lead people back to your store, website or encourage them to call you directly.

Local businesses that use these strategies are more successful because they are reaching customers where and when they are searching.

Create your own video slideshow at animoto.com.

Local Economic Recovery – Now?

Posted by Jan at 2:59 am

Waiting for a better economy could be killing your business

Create your own video slideshow at animoto.com.

Are you tired of waiting for the economic recovery to hit your local business?

Believe it or not there are businesses that are booming in today’s economic climate. These are the businesses that know how to get in front of local customers and provide the services and products they want. With more searches, being done online and through mobile devices like phones and smartphones. It’s more important than ever to make sure your business can be found when customers are looking for it.

Local customers, regardless of their age, are getting more tech savvy. not only did a search online, but they use apps and programs that work run online to find local services with in 5 miles of their home or where ever they might be at the time they want to look.

Get Found or be invisible

Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com)

Create your own video slideshow at animoto.com.

Local Politics and online video

Posted by Jan at 2:46 am

Local Politics and video communication

Ga State Representative Karla Drenner talks to people with video series

Video help local politicians connect with constituents

Karla Drenner, Ga state representative for district 6 uses videos to connect with constituents.

Are you are leader or follower?

More local businesses and politicians can benefit from connecting face to face with the people the serve. Will your business be the leader of follower of this new trend?

Create your own video slideshow at animoto.com.

10 Fundamentals of SEO – How to Block and Track

Posted by Jan at 9:20 pm

There is a jugle out there regarding local SEO and and how to make sure that you have everything you need to be able to get listed in Googles 7-pack Map.

Here is a good articles with things you need to know if you want to try it yourself.

by David Mihm

Know The Local SEO Keyword Techniques

Posted by Jan at 8:29 pm

Keyword research. What happens to you when you hear those words? Keyword research..

I happen to like doing it. But then again I like puzzles, crossword puzzles, tangling out yarn and opening knots, so it might not be to big of a surprise that I like digging into the keywords, finding the “hidden ones” and those longtail suckers:)

Here is an interesting article from Virtualcorporation about SEO and keywords.

Understanding the keywords is a must for implementing local SEO techniques. In fact local SEO techniques are a must for the website to reach out to local customers. However there are certain specific technicalities associated with the local SEO process and understanding them is a must in order to perform effective SEO in your site.

Long tail keywords give the website an excellent conversion rate and so website owners love to have them in the site. For instance is you have a dentist site and if your content has keyword like ‘dentist New York’, it does not specify much. On the other hand, if you have keyword such as the ‘Brooklyn family dentist’, you are talking more specific. Now, when a person is searching for the second keyword, he or she is more likely to be a patient in search of a good dentist in Brooklyn. On the other hand, the user who has entered the first phrase is likely to be searching for information regarding the dentist in New York.

It cannot be denied that such keywords are extremely important when it comes to the local SEO services. This is simply owing to the fact that local SEO focuses on a particular geographical locale. To that end, it includes the name of the locality in the keywords. At the same time, as the search engine optimization is completely done for people living in that area, the SEO experts do a lot of research to find out the behavior of the users there. That gives them the idea for the keywords that would be specifically attractive to the people of that region.

Like any other form of SEO even in local SEO it is a must to find out ways to get noticed by people. Of course, that is not a simple task. There are plenty of things that need to be taken care of to achieve this end.

Today, top be successful in business online marketing is a must and it is in fact, this is one of the most effective ways to cater to the specific needs of the customers and the localized search engine optimization has increased the prospect of it further.

To ensure that you get the best benefits from local SEO, there are certain things that you have to keep in mind. Remember you need to have a clear idea about the target audience of your website. This is absolutely essential to find out the right keywords for your website. Another thing to consider is that SEO is not a free service.

While running a business on a metropolitan area, there are plenty of directories available to you. However, if you have a business that covers the entire Toronto area, you will like to put in the name of specific areas in the keywords.

The mobile users have further enhanced the scope of local SEO. There are powerful web browsers available in the mobile phones and people are using them extensively. This has definitely made sure that local SEO is indeed a process that needs to be implemented for website success.

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Lots of info, but good! There are so many things that we need to think about and add into the equation! Good luck and let me know if you have any questions regarding local search and local seo.

Google Takes Away 3 Local Map Listings: From 10 to 7

Posted by Jan at 8:13 pm

Were you as surprised as me to see that Google took away the 10-pack and now it is a 7-pack instead. I heard that they are going to take  away even more of them to start fitting some sort of classified local ads at the top.

Not only does the “10-pack” get smaller, the organic searches gets fewer and fewer.

Here is an interesting article by Eric from SEO boy

Google Map listings have undergone a recent change.  Also referred to as the 10-pack, it’s a selection of local businesses that accompanies your local search.  For example, if you search for “pizza springfield, MO” you’ll get a 10 recommended pizza places within that city that are pinpointed on a small Google Map right above the natural search results.

The recent change is that instead of the 10 map points listed as A through J are now truncated. The 10-pack is gone as now only 7 map points listed as A through G.

I personally think, they should have gone down to 6 map points so that SEO workers can go to conferences asking “hey, how’s your six pack?” Heh.

Anyway, what this does is increase competition down at the bottom. Those duking it out on the bottom now have to fight harder.  Losing a spot will mean more with a 3rd of the listing space gone.

So why the change?

The main guess is that Google is making way for Google Listing Ads, a new platform to bring PPC into hands of small business owners.  To introduce these ads, some visual real estate will need to be freed up.  For myself, I wondered for awhile if 10 listings were absolutely necessary.  Of course, when you are 8th, 9th or 10th you’d argue that “yes, they are very necessary!”

The 7 Pack Factors

So how is your “7-pack?”  Below are some factors that can help you adjust your position over time.  These methods don’t guarantee results, but they have generated results.

1. Claiming Your Local Business Listing.

For Google and Bing Listings, claiming your listing is the first step to getting yourself to the 7-pack.  It establishes authority and trust with the search engines.  Websites that “play ball” will get preferential treatment.

2. Having your Business Properly Categorized

I would recommended keeping tabs on your categories and the results of the traffic and then reduce the number of categories and reflect those changes to your main site.  Being sleek in what people are wanting will generate more qualified leads for your business.

3. Keyword Usage in Local Listing Description

This is huge! I’m always about keyword research and keeping tabs on what people are searching on the engines.  The description gives you freedom to put your most devastating keywords in place.

Do On-Page Factors Affect the 7-pack?

There is some evidence that some On-Page techniques can influence your Local Search Results.  Here are some items to consider for your localization of your website.

A. City/State Listed in Page Titles

The page titles are very strong in SEO terms.  Placing your city and state along with your keywords is a very strong tactic.

B. Address in Footer

Including a physical address in your footer will tell the search engines that you are a legit business and the burden of proving you are real isn’t on them.

C. Ditch the Toll-Free Number

Yep.  Ditch it.  Proudly display your local number.  These are local listing you are going for and, therefore, a toll-free number doesn’t make sense.

For more in-depth reviews of different Local Search Techniques, consult this article.  But remember, you need to test your own niche out for these techniques.  Your specific niche and location could probably blow the roof off your local results by just adding a Local Business Center to your campaign.

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Keeping myself on top of all the Google changes and trying to figure out the best way to deal with them is hard! I bet I read 20 reports or articles a week about new things happening. I do it, so you don’t have to @@:)

I try and share all the updates and information I come across that seem relevant. Let me know what you think about the Google changes!