How many Local Customers are looking for you?

Posted by Jan at 12:21 pm

Local Search Marketing Assessment (and competition spy)

Are you tired of seeing your competitors showing up at the top of Google and wondering how they got there?

Learn how your internet presence and website stacks up against the competition. Discover the keywords your customers are really using (and that you should be targeting) and get the low down on whether your web site is working for your business or just sitting there doing nothing.

This is a NO obligation NO sales pitch assessment. Just give us a call to schedule an appointment. We’ll only ask you a few questions about your business and set up a time to meet. We can be reached at 678 318 7515. If you get the recording (Sorry, we are on the phone a lot) please leave the best time and phone number to reach you at.

What to expect:

We start with a short 5 min phone call to set up an appointment and you answer 5 questions about your business.

We hold an in person meeting or webinar within 5 days – this usually takes 20 minutes and requires internet access and a computer.

We discuss the results of our research.

Meetings are usually done online, via telephone and internet connection. Face to face meeting can be arranged as well. If you have ever wonder how many actual people in your local area are using the internet to search for your industry, products or services – this is your opportunity to find out.

With this assessment you will:

• Learn how your internet presence and website stacks up against the competition
• Discover the keywords your customers are really using
• Find out if your present web site is working for or against your business
• Illuminate areas of marketing that are already working in your favor
• Pinpoint areas that have can produce higher ROI results
• Uncover the facts about how many people are actually searching locally for your products or services
• Reveal hidden opportunities to cash in on local searches
• Discover opportunities to knock you competition off the first page forever

Can Your Business Afford to Let your Competition Dominate Google?

If you aren’t visible online – you might not survive offline. Don’t let your business fall off the map – your family and your customers are counting on you to stay in business. Let us help you get listed, optimized and customers!

Contact us for this No obligation – No sales pitch FREE local search marketing assessment.

Don’t you owe it to yourself and your business to find out what is really going on in your town with your local customers?

Who NEEDS Local Search marketing and advertising?

Posted by Jan at 10:27 am

What kind of businesses NEED top search engine placement for local search results?

• Metro Atlanta Businesses who serve the Metropolitan Atlanta area or want to target specific cities, counties or areas of town
• Atlanta Businesses or Service Providers that are looking to increase the number and quality of local leads and prospects
• Local Atlanta Businesses who want potential clients or customers to call, make an appointment or come to a retail location
• Successful Atlanta Businesses who want to protect their existing customers from finding their competitors online

It’s not enough to be listed in the yellow pages anymore because people use a variety of internet portals to not only find local businesses but to evaluate whether or not to use them.

Local internet marketing and advertising can put your business information in front of the very local customers who are desperately seeking YOU. With over 86% of all local customers going online to find out information about local businesses and services, it only makes sense to have an online presence that covers a wide variety of local online search resources.

Does Local Search Optimization make sense for your business?
Here is a quick  quiz:

• Do you already spend $1000 – $1500 on local print advertising?
• Is your online advertising budget (Adwords and other PPC ) over $2000 a month?
• Does your business serve more than 500 unique customers each month?
• Is the average client or customer value worth $3000 or more?
  
• Do you have an existing client database of over 500 names but don’t follow up regularly?

If you answered YES to any of these questions – then we have solutions that will boost your bottom line AND stay within your budget.

Local Internet marketing and advertising gets your business a higher Google placement and can generate a flood of local traffic (either to your website or your physical location) Better yet, you get to do what you do best – run your business! We take care of the rest.

What kind of businesses can benefit from using  local search marketing or advertising?

You might be surprised. Here are few that have already benefited from having an enhanced business listing and Local directory submissions.

Restaurants

Florists

Physicians & Surgeons

Weight Loss Centers

Pain Management Centers

Hotels

Automotive Dealers

Automotive Repairs

Beauty Salons

Banks

Pizza Parlors

Dentists

Furniture Stores

Attorneys

Jewelers

Apartments

Office Leasing Services

Insurance

Auto Rental

Appliance Repair

Auto Parts Stores

Health Clubs

Tanning Salons

Auto Salvage Yards

Plumbers

Air Conditioning & Heating Services

Limo Services

Veterinarians

Tire Dealers

Manicures & Pedicures

Beauty & Day Spas

Electric Contractors

Movers

Builders & Contractors

Real Estate

Loans

Travel Agents

Colleges & Universities

Awnings

Shutters

Home Improvement/ Maintenance

RVs & Camper Dealers

Pet Sitting & Day Care

Cell Phones

House Cleaning

Printing Services

Painting

Pressure Cleaning Services

Home Repair Services

Pest Control

Auto Rental

Travel Services

Mufflers and Exhaust

Bicycle Shops

Window Coverings

Boat Dealers

Cabinets

Kitchen/Bath Remodelers

Tiling Services

Carpet Dealers

Carpet Cleaning

Child Care

Chiropractors

Massage

Concrete

General Contractors

Remodeling Services

Garage Doors

Employee Leasing Companies

Fences

Pet Stores

Glass

Gutters

Hauling Services

Home Health Services

Nursing Homes & Assisted Living Facilities

Home Theater Systems

Insurance

Sprinkler Systems

Dog Kennels

Landscape Design

Lawn Care

Lawn Mower Dealers

Limousine Rental

Loans

Locksmith

Manufactured Homes

Home Medical Equipment

Mortgages

Hotels & Motels

Movers

Nail Salons

Nurseries & Plants

Office Products

Painting Services

On-Site Shredding

Paving Contractors

Payroll Services

Photography

Equipment Rental Services

Restaurant Equipment

Roofing Contractors

Security Systems

Sod Companies

Sprinkler Systems

Storage Units

Swimming Pool Contractors

Telecommunications

Telephone Systems

Tire Dealers

Title Services

Transmissions

Trailer Rentals

Tree Services

Wedding Planners

Uniform Sales & Service Companies

Will your business be next?

Web Marketing for Atlanta Businesses – All SEO Services

Posted by Jan at 7:32 am

Web Marketing – Atlanta Businesses get

Complete list of Search engine optimization and Local online marketing services we offer – some of these are bundles into monthly packages which you can see here: Monthly Online Marketing Programs

We also provide Custom Internet Marketing Programs - just give us a call at 678 318 7515

Website Local Market Assessment

Web Presence and Site Optimization Audit- Learn how your site and overall Internet presence stacks up against the competition. Learn what keywords you should be targeting and find out if how many local customers are really searching for your products or services.

Local business profile enhancement and directory listing

Local business listing enhancement

We take your business listing and enhance it by making sure your business Profile is:

• Up to date and accurate
• Has clear contact and address data,
• Explains services, products and relevant brands
• Includes pictures and graphics

• Uses the most effective keywords

• Links to proper website or reviews

• Is distributed to over 50+ directories and search engines
  Gets listed on Google Maps

A strong  Business Profile is Mission critical for local businesses

Your local business listing is perhaps the most important thing you can do to make sure you get local search engine visibility. Without it, your business risks obscurity. If you do nothing else – THIS is the one tactic that is indispensable for local companies.

Why hasn’t my webmaster done this or told me about this?
Chances are – they don’t know. Local search placement is determined by unique factors and the changes are very recent.

What if I am already in the yellow pages – do I still need to be listed?
It couldn’t hurt, but you see it’s also important to be listed in the other 50+ directories and search engines with a cohesive and strong business profile.

If done properly your business listings get top search position for your keywords and location – but done wrong, they can slide off the front page into nowhere land.

Email Marketing:

Do you have a mailing list of customers or prospects? Have you started a newsletter only to have it relegated to the back burner or to do list? Email marketing is the most cost effective and valuable way to develop strong customer relations and nurture prospects that have shown an interest in your company. Properly crafted email messages have the ability to continually engage with your existing customer base creating more loyal customers and sales.

Do you stay in touch with customers and prospects regularly?

Many businesses struggle with regular follow up that provides value to their customers and generates interest and revenue for their local business. If you know you need to stay in touch but just don’t have the time or energy to deal with it – we have a plan for you! We create a series of messages that provides value to your readers while it gently promotes your business. We can also add surveys, special and coupons for even bigger results.

According to US marketers online 42 % of all business say email is the best marketing tool returning over $ 48 per dollar spent.

Website creation

For those who don’t already have a website or want to upgrade – we offer a simple and affordable website program that is perfect for most local businesses. In my experience, how your webpage looks is only half of the equation, the other half is what it does to grow your business. Remember we are web marketers first, we focus on creating content and layout for conversion (where people take action) with an emphasis on ethical email capture and follow up.
We partner with several web design companies that offer a user-friendly interface where everything is set up for you, yet can add or change content yourself, meaning no hefty maintenance fees. These sites are also well optimized for keywords and have a clean professional appearance. Custom coding and designs are also available. Unlimited pages, Hosting, Domain name and sign up with Constant Contact is also included in the monthly price.

For businesses without a website – this is a great option. We make sure your website content is optimized for search and conversion so your local customers are funneled right to your brick and motor business.

Article submission & Content creation

We write and distribute articles to dozens of article directories and other online publishing sources. Articles provide great backlinks, long term trickle traffic and help boost our authority online. People go online for information – make sure your company is the one providing it and reap the rewards.

One of our favorite ways to enhance the content creation process is to schedule monthly company interviews which we convert into articles, videos and audio parcels. We then syndicate this information in a variety of formats giving your customers and referral partners high value content with a personal touch.

Social Media Marketing

We are social media experts, which mean we understand how to get the most bang for your buck from the social world. Social sites can help you reach old and new customers as well as build your reputation, expertise and brand.

Social media is a great way to drive traffic and build local contacts, sit back and relax while we go out and schmooze online for you. Our favorite way to accomplish this is to schedule monthly company interviews which we push out in a variety of formats giving your customers and partners high value content with a personal touch.

Twitter for Business building

Twitter is one of the hottest trends right now and many of their users have it tied into their cell phones making it a great way to market your local services to your local community.  This can be an incredible marketing tool for the right business or industry –think local restaurant twittering about the days fresh catch, or the local spa twittering about the latest skin treatment tips.

We find you at least 500 qualified followers on Twitter (with a focus on gather folks form your local geographic area) then we tweet out daily coupons and/or information about your business.

Video

In case you haven’t noticed – video has finally come of age. Video is one of the most powerful and cost effective tools available for business. This medium can demonstrate expertise, answer common questions or show demos of your products.

Imagine how effective your business profiles (or website) could be with real customer testimonials, product clips or a personal introduction. When done right, online video has the power to engage your prospects and turn them into customers before you ever meet them. Industry studies have shown that video expedites buying decisions by 72% versus print, and that six times as many people prefer a video to printed information.

From an SEO standpoint, videos can get indexed quickly and show up high in Google naturally. Not to mention that right now Youtube is the second biggest search engine around getting millions of searches per day. Yes, your customers are online and they LOVE videos. We optimize and distribute your videos to over 20 video sites creating multiple backlinks and customer touch points.

Online reputation management

Reputation Management (for online reviews): Now that many local portals, and even Google and Yahoo, are encouraging customer reviews, it is critical to make sure your image is great. We can help by monitoring your reviews on the internet, assist you in obtaining more reviews from your customer base, and help you address a poor review, should that occur.

Public Relations Marketing:

Online distribution of press releases can help get the word out about your business and improve the authority of your website. This addition to your online advertising program, can get you widespread exposure to newsmakers and industry movers and shakers.

Internet Marketing Consulting:

We offer consulting services via the telephone.  Learn more here…

SEO services Atlanta Knows Web Marketing and we want to promote your bsuiness online.
Web Marketing for Atlanta businesses keeps the focus on driving qualified , ready to buy customers to your store and creating hands off marketing systems that build a strong and loyal customer base.

PPC vs Organic Search: Which is better for local Traffic?

Posted by Jan at 4:39 pm

Which is better for local Traffic: PPC ( pay per click) or
Organic Search engine optimization?

When I speak to local businesses and mention that I am an internet marketer I normally get questions about my web designs or pay per click advertising finesse.  The irony is I do very little of either.

PPC Google advertising vs Organic Atlanta Local search results

While each has its pros and cons here is the basic lowdown:

SEO takes longer to get results, but your Local Search efforts bring a higher quality of prospect and last for a longer period of time. These click convert better because people trust organic listings 86% of the time. They also click more frequently on top organic listings.

PPC is quick - you can begin to get results very quickly. The downside is that it is highly competitive and it can be very expensive as the demand for it has risen sharply in the past year. For example, the term “Atlanta movers” is now going for over $10 a click! Plus, as soon as you stop paying, you lose every bit of that traffic forever. We always favor organic Search because it pays more in the long run.

I prefer to optimize website and business profiles for organic ranking. (meaning they show up without you having to pay Google to show them) I do this for two main reasons:

1) Organic listings get better click through rates and higher conversion. This means that more people click on and trust the naturally highest ranking websites. In many industries paid advertising is completely ignored. Eye tracking has shown that peoples eyes literally stay away from the paid advertisements and stay on the headlines and content of organic results.

2) Organic rankings often last longer and build upon each other. Having pages that rank high for natural search can increase link juice to other pages and phrases (when done properly) But they can also drain page rank if done haphazardly.

Organic traffic lasts longer & brings quality customers

We only do organic SEO. Your business will organically outrank the competition using the organic marketing techniques we have researched and tested. Many SEO companies get you quick rankings by running PPC campaigns, but all this really means is that you are paying for internet advertising, once you quit paying there is no more traffic.

PPC Local Results can be expensive and disappointing

Often PPC costs are ridiculously high and the conversions are dismal.  Many local companies have tried running their own Adwords campaigns and have no idea how much more effective (not to mention less expensive) Local search optimization and directory submission can be.

There are also plenty of inexperienced PPC marketers who over bid on high competition words forcing you to pay a fortune for bad leads. Don’t forget the  unscrupulous folks who will run up your adwords bill by repeatedly clicking their competitors ads. (this is called click fraud) Keep in mind: Google does NOT care if you EVER get a single customer off of Adwords – they will happily take your money anyway.

We don’t pay for Placement or use unethical or black hat tactics

We don’t use paid advertising (PPC) to rank your website or employ black hat tactics; because they will not get you the long terms results you need to stay in business. Plus they could get your listings deleted and your website banned.

Beware of PPC and Guaranteed top rank Scams

Be aware that there are many SEO SCAMS. Marketing companies that guarantee TOP Google listings are often boldly lying to you. Getting #1 on Google often means you will be paying for adwords or you are getting top placement for keywords no one searches with.  So please do yourself a favor and get ALL of the details. I had one client who paid $1000 a month for “guaranteed top Google placement”  for 2 keyword phrases. All the company did was bid $30 a click for the two terms (which meant they always showed up at the top) They spend maybe $350 a month on the clients adwords campaign and pocketed the rest.

Why- Because the 2 terms, although they sounded good, did not get significant search traffic. A somewhat shady way to guarantee top Google placement – Note: these results did not get this client any business!

Being organic is good for business:

Organic Local search programs are more cost effective and the results last longer than PPC or print advertising. With online marketing, Atlanta businesses get a higher return for money spent and attract customers who are more likely to buy.

Maximum leverage with long term benefits

The added bonus of organic search ranking is that these SEO placements last for months and even years and they build upon each other, creating an impenetrable marketing advantage. We understand that you need your customers to find your business information prominently featured when they do an internet search for your goods and services. We believe that the best way to achieve this goal is through organic search engine optimization.

Local internet advertising is the most effective when combined with Local directory submission, an enhanced business profile and links from micro local blogs and directories (like city blogs, chamber of commerce sites  etc) The factors that matter for ranking in Local are totally different from those that matter for ranking universally

Updated Local Business listings in local directories is essential

Local consumers use a variety of online sources including search engines like Google, Yahoo and Bing, as well as directory type sites like Yellow pages, Kudzu, and Yelp to dig up local information. These business listings should be well optimized and frequently updated for optimum results. Leaving out even one important detail could lead customers (and search engines) to choose a competitor with a better optimized listing.

Local Business reviews and social relevancy counts

Customers want to know what other people think about your business before they do business with you – this is why reviews and social bookmarking can be so harmful or beneficial to your success. Instead of being afraid of user reviews – encourage them and reap the benefits of more local search exposure and more local foot traffic.

Successful local internet advertising means being MORE relevant

Quality customers come from high organic search results because that is what people trust. This also indicates that your pages and content are relevant to what people are searching for. This high level of relevancy is a huge factor in pre-selling your customers on doing business with you. Think about it, people naturally trust recommendations over ads, and in a very real sense, that is why organic listings garner a higher level of trust.

Local Internet marketing pays off.

Having a strong Local internet search and advertising program is essential to the success of your Atlanta business and best of all it costs less than print advertising, PPC (Pay per click advertising) or Yellow pages ads and produces better results because it allows real local customers to connect with you. Without a local business marketing plan you could be missing hundred or even thousands of new customers a month – yes even in this economy!

Go here to see examples of recent Local Atlanta Search numbers by industry.

Already have a website?

Posted by Jan at 4:42 pm

Already have a website?

You might need Local Business Website Marketing

Accurate Business listings in local directories are as important as a business phone – maybe more!

Local consumers use a variety of online sources including search engines like Google, Yahoo and Bing, as well as directory type sites like Yellow pages, Kudzu, and Yelp to dig up local information. Local business listings are often free, but unfortunately the vast majority of Local Atlanta businesses never even look at their listings. This leads to a plethora of misinformation, lack of keyword specific search data and unscrupulous people who can go in and claim your listing as their own (and do anything they want)

Local business listings should be well optimized for the terms and brands customers are searching for and frequently updated for optimum results. Leaving out even one important detail could lead local customers (and search engines) to a competitor with a better optimized listing or accurate phone number. That is why we encourage ALL local businesses to get listed in the top 50+ local directories and search engines.

Top of the search engines is nice – But trust is better

We employ dozens of website marketing tactics and leverage hundreds of online channels to drive your business to the top search engine results pages. We don’t stop there – we use local directories, social media, articles and reviews to make sure your reputation online is solid and positive.  It’s one thing to be at the top of Google maps or to be #1 in Adwords, but that is not nearly as effective as having a positive reputation in multiple online locations. THAT is what makes people trust your business and in turn want to do business with you.

We don’t stop at high search engine placement - Our goal is to create a comprehensive internet marketing strategy that covers all the places your local customers are hanging out and by targeting a specific local group or area. We promote your business – not just your website. The gains for you are astonishing – more local visitors and a higher quality of prospect and customer.

Billions of Local Searches per month – do they see your business Info?

Internet users conduct 1-2 billion local searches per month (in the USA) which means there are a lot of local customers searching for every conceivable business. These local searches can generate visibility, leads and sales for the company that has a strong internet presence. This is why it is so critical to make sure your company is getting a big share of these searches.

Say What? Grandma really is searching online

Think your local customers are too old, too local or too unsophisticated to use the internet? Think again!

Search Engine Usage in the Past Week: (2009)
77% of those in their 50’s
71% of of those in their 60’s
52% of of those in their 70’s
77% of those between 18-34 year old

Can your business STILL afford to ignore Local Search Engine Placement and stay in business? With local website marketing, Atlanta businesses just found a cost effective way to increase the bottom line automatically 24/7!

Local Search and Web Marketing Assessment. Get Live Market research for FREE!

Learn how your internet business presence and website stacks up against the competition. Discover the keywords your customers are really using (and that you should be targeting) and get the low down on whether your business profile and web site is working for your business or just sitting there doing nothing. This is a FREE local Search Assessment with no obligation and no sales hype.  Are you ready to see how we can leverage your marketing dollars to the hilt?

What you don’t know about local search

Posted by Jan at 4:45 pm

What you don’t know about local search could be killing your business

Google has changed the game – and you need to know the new rules

Google and other search engines now determine local search results in a completely different way than they determine universal search results.

What is local search and how is it different?

Local search refers to the process of searching for a product or service within a specific geographic area. You may not be aware of this but Google automatically gives you local search results for certain search queries like doctor, plumber, hardware store or dentist. They do this on the basis of where your computers IP address is located. Which means they are also doing this for your customers when they search. Local Directory submission is the most important tool you can use to make sure local customers find your business information FIRST when they search online!

It’s automatic – Google knows where you live

This means if you live in Woodstock and you search for “plumbing repairs” Google will find the closest geographical match by giving you Plumbing companies in and around Woodstock. (but not Plumbers from Stone Mountain, Peachtree city  or Macon) It can also indicate that the search term had local modifiers like: “Atlanta plumbing contractor”,” Dentistry Center Sandy Springs” or “Hardware store Vinings Ga”

This is good for you if your customers are nearby but tricky if you want to serve a larger geographic area like  the entire Metro Atlanta area. Local Search also determines who shows up on Google maps. You might have noticed them, they now show up for all kinds of queries.  There are specific factors that get you ranked on the “Google 10 pack” (as it’s called)  and if you aren’t there you might as well be nowhere. 

How does Local Search work?

The goal of the search engines (Top 3 being:  Google, Yahoo, and Bing) is to give the searcher the most relevant and usable results they can. That is why it is so important to make sure YOUR information shows up there when a local customer searches for topics relating to your services or products. This means using the same keywords or phrases your customers use to search with, having an updated business profile and submissions to over 50+ local directories and search engines.

This bears repeating

You MUST HAVE your business information show up when LOCAL CUSTOMERS are searching for your products or services. Why? Because 82% of people use internet search engines to discover local businesses and 65% of them only click on the top listings !

Yes, your local customers are looking ONLINE for local information. Even more important is the fact that these local consumers are ready to take action. 82% of your community is using a search engine to find information about businesses next door. Better yet is that 61% of these folks made purchases! When was the last time you had print advertising numbers that high?

Local Consumers are more likely to take immediate action

Local Searchers followed up offline with an in-store visit, phone call, or purchase. This demonstrates just how important it is for local Atlanta Businesses to integrate their website and offline information so that it creates a strong web presence and brand. Making sure your information is up to date and correct across hundreds of search engines in no longer a luxury – it is critical step to making sure your business is not lost in cyber obscurity.

Local search customers are both fickle and eager to buy.

Your local customers are going online to research products, brands,  directions, coupons and specials. Most will start with search engines Like Google, Yahoo or BING, or go to local directories, map listings and review sites. People have moved to this kind of comprehensive search because the focus on providing information rather than selling.  This type of communication has replaced conventional “push” advertising to the point where local businesses must adapt or die. If the information presented to them is not relevant, updated or organized they will click away faster than you can name the competition. If you understand what they want (and give it to them) you will be rewarded with more sales, loyal customers and higher profits.

Only 44% of small businesses have a website ( -Webvisible Feb 2009) while 40% of consumers say that a web presence – or lack of – affects their buying decisions and over 80% use internet search to find local businesses!

The Good the Bad and the Ugly

If they can’t find you – they can buy from you

When it comes to marketing – being in front of your prospects at the right time  is paramount. If your information gets their attention and fulfills their needs then you get the business. If not, your competition does. That’s where being highly optimized for local search comes in.

Local businesses must adapt or die

Besides having your information online, it is mission critical to use the same exact keyword phrases in your optimization that your customers are using to try and find you. Most businesses optimize their website and their business listings for the name of their business when in fact over 90% of your customers are using completely different keywords to look for your products or services.

Can you say Missing the boat? More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy and 90% of searches are for keywords related to your products or business. NOT your actual business name -Comscore

Updated Local Business listings in local directories is essential

Local consumers use a variety of online sources including search engines like Google, Yahoo and Bing, as well as directory type sites like Yellow pages, Kudzu, and Yelp to dig up local information. These business listings should be well optimized and frequently updated for optimum results. Leaving out even one important detail could lead customers (and search engines) to choose a competitor with a better optimized listing.

A Local Search Specialist can save you time, energy and money

We lead local searchers to your business information. (whether its your website, yellow pages profile or Google local busines listing)  Total community coverage means you get in front of local customers at the right time – every time!

Top 20 Factors that Effect Local Search Ranking

Posted by Jan at 4:01 am

Do you know how to make your website show up in local search results?

What makes local search work?

David Mihm’s 2nd annual survey of my esteemed colleagues in the local seo world is now up.

This awesome report will clear up any doubts you might have had about local search being valuable to local businesses. Here is the summery but seriously jump over and read the whole report – it will open your eyes and give you hope for the economic future.

Without further adieu

The top 20 factors that effect how well you rank in Google local serach are on a scale of 5 to -5 ( where 5 means the factor has the strongest effect and -5 not very good):

1. Claiming Your Local Business Listing: 4.42
2. Citations From Major Data Providers + IYP Portals: 4.10
3. Associating Local Business With Proper Categories: 4.00
4. Product/Service Keyword in Local Business Listing Title: 3.56
5. General Importance of Off-Page/Off-Listing Criteria: 3.50
6. Positive Ratings Associated With Your Local Business Listing: 3.34
7. Volume of Customer Reviews Associated With Your Local Business Listing: 3.34
8. General Importance of Customer Reviews: 3.27
9. General Importance of On-Page Criteria: 2.98
10. Including Full Address on Website Contact Page: 2.86
11. Proximity of Address to City Centroid: 2.85
12. Quality of Inbound Links to Website: 2.82
13. Hyperlocal/Traditional Web Crawl Citations: 2.80
14. Product/Service Keywords in Local Business Listing Description: 2.77
15. Location Keywords in Inbound Links to Website: 2.71
16. Customer Reviews Left Directly at the Search Engine: 2.65
17. Location Keyword in Local Business Listing Title: 2.50
18. Product/Service Keywords in Inbound Links to Website: 2.45
19. Including City + State In Most/All Website Title Tags: 2.42
20. Customer Reviews Left on Third-Party Websites: 2.30

Drum roll please…

The absolute WORST offending factor goes to
…Multiple Local Business Listings With The Same Address: -2.02

(please tell me you didn’t just go do that!)

Check out the entire study here