Don’t waste money on advertising – Good Local Marketing Advice
Posted by Jan at 3:54 pm
Invest in marketing
As you develop your 2010 budgets, what are your plans regarding your
marketing and advertising…and why?
So often we talk with business owners who have spent thousands of
dollars on yellow pages, banner ads, radio, newspapers and other
forms of advertising. In most cases, they bought the ad because the
sales person was very convincing and it sounded like a good idea at
the time. However, they often feel like they never saw a return on their
investment and are then hesitant to try other methods of advertising.
Which is good!
What?
Yes, it’s true. For most small and medium sized businesses, advertising
is not very effective. Of course, there are exceptions, but in most cases,
developing smart marketing campaigns is the way to go for smaller
companies. Large companies can advertise because they have the budgets
to buy the frequency and combinations to reach huge audiences. For example,
Coca-Cola advertises on billboards, radio, tv, in magazines & newspapers, etc.
Obviously, advertising works for them: they are the most recognized brand in
the world.
With advertising, it is very difficult to calculate specifically what is generating
new revenues for you. However, with marketing you can easily see what’s
working, what isn’t and quickly make changes to be more effective.
Marketing includes your email campaigns, direct mail (postcards and letters),
coupons, and even your SEO and social media campaigns. Marketing allows
you to segment your audience so that different types of prospects receive
messages that will be informative, interesting, and relevant to them. You can
also include a ‘call to action’ which will help you to see how effective a particular
campaign is. If you’re getting ho-hum results, it’s not very difficult or expensive
to change the message or the call to action.
So as you put your budgets together for next year, ask yourself if you will be
spending your money on advertising or investing it in marketing?
*****
Please keep The Surfside Group (TSG) in mind whenever you or your Clients
want to GROW a business!
TSG has been in the business of growing Client’s companies since 1997. The
focus of our practice is to identify, recommend and implement the proven,
“best practices” strategies, systems and solutions, that meet each Client’s
unique needs.
Our model also allows Clients to access the experience and expertise of our
business partners, put it to work for their venture, and get it right the first
time. This approach accelerates growth, avoids costly mistakes, lessens risk
for investors and increases the overall likelihood of your success!
Call us today and arrange an initial conversation as to how The Surfside Group
can help your organization to sell more, market better and GROW!
Here’s to your success!
Suzanne Foley
you can visit them at www.SurfsideGroup.com
