Tag : Atlanta SEO services

Atlanta Chiropractors – How many local customers are looking for you?

Posted by Jan at 10:22 pm

Back pain is a popular search: Atlanta Chiropractors need to know

I did some research today on chiropractors and noticed that when I just use “chiropractor” the 7 pack was 3 spots down and the rest of the page was directories. Yet when I added the modifier chiropractor “chiropractor Atlanta” the 7 pack was top and the rest of the page was organic websites. Another caveat is that the people int he 7 pack were different.

What this means for local Atlanta marketing is that the highest volume search term is already being returned with local results, and that even with a qualifier like “Atlanta” getting into the 7 pack will become essential for local Atlanta chiropractors.

Here are some search numbers for chiropractors in atlanta:

“chiropractors Atlanta” 1600 per month – costs $3.80 for PPC

“chiropractor atlanta”  1600 per month – costs $4.74 for PPC

“atlanta chiropractors” 720 per month – costs $4.74 for PPC

“chiropractors in atlanta ” 260 per month – costs $4.19 for PPC

these 4 terms = 4180 searches per month

“chiropractors” 450,000 per month

“chiropractor” 1,220,000 per month

“chiropracter” 27,000 per month

How much is a new client worth to Atlanta Chiropractors?

Lets say your average office visit is $50 and each clients normally comes 12x a year this means that a new client is worth aprox – $600 a year or more!

How cost effective is search engine optimization for local businesses like a chiropractor?

So over 8000 people a month are searching for chiropractor/s atlanta

The top 3 spots get 85% of all clicks on the page

The first listing gets 2/3 of those clicks

Just the numbers mam

Meaning the top 3 local listings can expect to get the lions share of traffic – clicks ( aprox – 4100)

The first listing will most likely get 2/3 of those ( aprox -  2600)

If only 10% of those people follow thru with an appointment that lucky Atlanta chiropractor could conceivably get over 260 new clients !

and if you remember that each client is worth a yearly $600 then that could be over $153,000 on new client business a year!. Now imagine getting over 200 new clients each month – could your chiropractic business even handle that?

and someone is already paying an average of $4 for PPC for those terms meaning getting organic results is equal to scarfing up over $16,000 in FREE traffic.

Heck even getting only 1% could mean 26 new clients in one month generating an added revenue of over $15,000.

Right now many local Atlanta businesses are struggling to get new clients, but the search numbers show that people are still out there shopping, even if more carefully. If you are willing to invest in your future – local search marketing could be the marketing solution for you.

Local SEO to do list:

I will be putting out a video soon that shows this research process and some other important things to consider for local businesses. If nothing else, go Google a term you think people are using to find your business ( NOT your company name) -See who comes up and where you stand. If the map comes up with names, click on the top two and see who is getting the lions share of traffic. THESE are your real competitors.

Getting more online traffic: How to gain momentum FAST

Posted by Jan at 7:11 am

The power of Leveraging content

In order for you to get the best results we want to leverage each marketing activity by targeting specific keyword terms and linking them together. The power of leveraged content: when keyword phrases are properly linked, bookmarked and used in video and article descriptions they become hyper effective. )

We are interested in publishing a lot of content because we need to get critical mass to garner backlinks, page rank and views. The more we publish the faster that momentum builds. This is especially important because your competition is way ahead on this front.

Slow and steady does not always win the online race

Publishing one article a month and a video every other month sounds fine but it will take months (if not years) to get sufficient authority to attract Google and throngs of people. Plus this kind of tactic wastes time and energy – why? Because you cannot leverage the distribution or production activities properly without a massive amount of content first. The beauty here is that this leverage just keeps working for you month after month!

For example: It really is easier and much faster to create 15 (Good quality – but finished) videos at once than it is to make one every perfect production every other month. People are after good content so I always encourage clients to focus on providing that –GREAT INFO and lots of it.

Leveraging content for link juice, visibility and traffic requires a clear plan that is designed in advance. This cannot be understated. Without a good strategy for targeting:

• Specific people
• Specific keywords
• Specific competitors
• Specific niches

…an online social media campaign is just playing online.

Not to brag- but this is the part we are exceptionally good at. Creating a powerful – keyword based-social media strategy.

This step takes a lot of time and expertise and it MUST be done IN ADVANCE. We only work with clients who are committed to a minimum of 3 months.

The secret: Keyword Link Synergy

Create a keyword and link strategy for these articles that boosts page rank and leads prospects back to your money site. This is a very short sentence to describe one of the most critical functions we do. Keyword Link Synergy is what leverages all this content across multiple sites and communities for your targeted keywords –without getting tagged as a spammer.