Posted by Jan at 7:11 am
The power of Leveraging content
In order for you to get the best results we want to leverage each marketing activity by targeting specific keyword terms and linking them together. The power of leveraged content: when keyword phrases are properly linked, bookmarked and used in video and article descriptions they become hyper effective. )
We are interested in publishing a lot of content because we need to get critical mass to garner backlinks, page rank and views. The more we publish the faster that momentum builds. This is especially important because your competition is way ahead on this front.
Slow and steady does not always win the online race
Publishing one article a month and a video every other month sounds fine but it will take months (if not years) to get sufficient authority to attract Google and throngs of people. Plus this kind of tactic wastes time and energy – why? Because you cannot leverage the distribution or production activities properly without a massive amount of content first. The beauty here is that this leverage just keeps working for you month after month!
For example: It really is easier and much faster to create 15 (Good quality – but finished) videos at once than it is to make one every perfect production every other month. People are after good content so I always encourage clients to focus on providing that –GREAT INFO and lots of it.
Leveraging content for link juice, visibility and traffic requires a clear plan that is designed in advance. This cannot be understated. Without a good strategy for targeting:
- Specific people
- Specific keywords
- Specific competitors
- Specific niches
…an online social media campaign is just playing online.
Not to brag- but this is the part we are exceptionally good at. Creating a powerful – keyword based-social media strategy.
This step takes a lot of time and expertise and it MUST be done IN ADVANCE. We only work with clients who are committed to a minimum of 3 months.
The secret: Keyword Link Synergy
Create a keyword and link strategy for these articles that boosts page rank and leads prospects back to your money site. This is a very short sentence to describe one of the most critical functions we do. Keyword Link Synergy is what leverages all this content across multiple sites and communities for your targeted keywords –without getting tagged as a spammer.