Posted by Jan at 4:12 am
Local Atlanta businesses that are on the first page of Google get more calls, and make more sales.
Online SEO and Local visibility translates into more customer buying power. By using Online search, local marketing, local SEO Atlanta local businesses gets much needed economic boost
Posted by Jan at 10:22 pm
I did some research today on chiropractors and noticed that when I just use “chiropractor” the 7 pack was 3 spots down and the rest of the page was directories. Yet when I added the modifier chiropractor “chiropractor Atlanta” the 7 pack was top and the rest of the page was organic websites. Another caveat is that the people int he 7 pack were different.
What this means for local Atlanta marketing is that the highest volume search term is already being returned with local results, and that even with a qualifier like “Atlanta” getting into the 7 pack will become essential for local Atlanta chiropractors.
Here are some search numbers for chiropractors in atlanta:
“chiropractors Atlanta” 1600 per month – costs $3.80 for PPC
“chiropractor atlanta” 1600 per month – costs $4.74 for PPC
“atlanta chiropractors” 720 per month – costs $4.74 for PPC
“chiropractors in atlanta ” 260 per month – costs $4.19 for PPC
these 4 terms = 4180 searches per month
“chiropractors” 450,000 per month
“chiropractor” 1,220,000 per month
“chiropracter” 27,000 per month
Lets say your average office visit is $50 and each clients normally comes 12x a year this means that a new client is worth aprox – $600 a year or more!
How cost effective is search engine optimization for local businesses like a chiropractor?
So over 8000 people a month are searching for chiropractor/s atlanta
The top 3 spots get 85% of all clicks on the page
The first listing gets 2/3 of those clicks
Meaning the top 3 local listings can expect to get the lions share of traffic – clicks ( aprox – 4100)
The first listing will most likely get 2/3 of those ( aprox - 2600)
If only 10% of those people follow thru with an appointment that lucky Atlanta chiropractor could conceivably get over 260 new clients !
and if you remember that each client is worth a yearly $600 then that could be over $153,000 on new client business a year!. Now imagine getting over 200 new clients each month – could your chiropractic business even handle that?
and someone is already paying an average of $4 for PPC for those terms meaning getting organic results is equal to scarfing up over $16,000 in FREE traffic.
Heck even getting only 1% could mean 26 new clients in one month generating an added revenue of over $15,000.
Right now many local Atlanta businesses are struggling to get new clients, but the search numbers show that people are still out there shopping, even if more carefully. If you are willing to invest in your future – local search marketing could be the marketing solution for you.
I will be putting out a video soon that shows this research process and some other important things to consider for local businesses. If nothing else, go Google a term you think people are using to find your business ( NOT your company name) -See who comes up and where you stand. If the map comes up with names, click on the top two and see who is getting the lions share of traffic. THESE are your real competitors.
Posted by Jan at 6:20 am
Local Search: Do What 91% of Your Local Competitors Don’tPosted by Eric T. Schmidton January 27, 2009 on the SEO boy blog! |
Note: This is a really powerful article that spells it out for local businesses.
I believe that it is especially relevant to local Atlanta Businesses wanting to build their market visibility, a clear point here is to understand that more and more of your local customers are searching online and will do business with the online presence they feel most comfortable with. Does your local business have a web presence and SEO strategy that connects with local customers?.
Here is the article:
A survey earlier this year showed what we have already seen and what we were suspecting: Finding Local Businesses through the Internet is increasing AND Local Businesses aren’t doing a lot to capture those searchers.
Local advertising has usually been the realm of newspapers, yellowpages and the vehicle the owner or service person drives. Unless there’s a budget for it, radio and TV advertising are usually too expensive.
99% of business owners have a hand in their own marketing, but the frustration of what to do and when and where usually results in doing the easy things that take less time – such as saying “yes” to the yellow pages sales rep to run the same ad year after year.
51% believe their website is only fair in gaining new customers, yet only 9% of them are satisfied with their online marketing efforts. That means that 91% of your local search competitors aren’t doing everything they can to find customers online!
Let me throw this out: If more and more people are turning to researching your company online, they must NOT be going somewhere else.
I stated before that the yellow pages have their place, but a website becomes a salesperson that will work for you 24/7 – all you have to do is start making your site Search Engine Friendly.
there are now customers out there who will NOT do business with you if they can’t find you online
I’ll leave you with four thoughts on local SEO:
1. You Don’t Need a Slick Website
It’s true. When people think about redesigning websites, they fear they have to outperform every other site, be slick, be innovative and be top notch. Nope. Though my web designer friends would kill me, you can still create a relatively simple site that will bring customers to you as long as it functional, answers what people are looking for, and is clear on who you are and how to contact you further.
2. Don’t Neglect Your Online-Researching Customers
It’s time to realize that there are now customers out there who will NOT do business with you if they can’t find you online. People will judge your services and your credibility by what you say and don’t say on your site.
3. Don’t Advertise Through 3rd Party Online Ad Listings
If you do want to advertise online start here and educate yourself on the next steps to taking charge of your online marketing. Too many “reps” are out there just to take subscription dollars without really educating you on what you are doing and what you can expect.
4. Define What Sets You Apart From Your Competition
If you want to stand out, you need to brand yourself with qualities that will shame your competition. The right keywords and phrases built into your website will make a world of difference where your competition won’t do anything.
Your goal is to be where your competition isn’t. You’ll notice that you are starting to upset the waters when they start mimicking you. It may seem like they’re going to try to kick you in the butt, but as an elderly local businessman put it “the only way they can kick you in the butt is from behind.”
Note:
I especially agree with Eric on the aspect that local businesses biggest advantage lies in being where your cusotmers are and repsonding to their changing needs. I see more opportnities for business growth for business with Atlanta Search optimization with a local focus.
Posted by Jan at 11:54 pm
High Search engine placement means that you interact with more local consumers when they are in the decision to buy mode. What’s more – local customers TRUST the top listings. So being number one obviously means more visibility, higher trust and more money in your pocket!
Consumers consider top search engine placement a sign of credibility and click on those listings 65% of the time while nearly 85% of searchers ignore paid listings. Why you want professional search engine optimization: 40+% of visitors click on the #1 spot while only 1.5 % click on the #10 spot
What most local Atlanta businesses (and even some SEO companies) don’t realize is that Google chooses local search results by a completely different set of rules (ok – its really an algorithm) than universal search. Local Search Optimization done right will give you higher search engine placement and better keyword optimization for targeting your local customers, done wrong it will bury your business into obscurity or get your website banned forever. You can only guarentee local serach success by using a local search specialist. (Which we just happen to be <- shameless plug)
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