Atlanta Chiropractors – How many local customers are looking for you?

Posted by Jan at 10:22 pm

Back pain is a popular search: Atlanta Chiropractors need to know

I did some research today on chiropractors and noticed that when I just use “chiropractor” the 7 pack was 3 spots down and the rest of the page was directories. Yet when I added the modifier chiropractor “chiropractor Atlanta” the 7 pack was top and the rest of the page was organic websites. Another caveat is that the people int he 7 pack were different.

What this means for local Atlanta marketing is that the highest volume search term is already being returned with local results, and that even with a qualifier like “Atlanta” getting into the 7 pack will become essential for local Atlanta chiropractors.

Here are some search numbers for chiropractors in atlanta:

“chiropractors Atlanta” 1600 per month – costs $3.80 for PPC

“chiropractor atlanta”  1600 per month – costs $4.74 for PPC

“atlanta chiropractors” 720 per month – costs $4.74 for PPC

“chiropractors in atlanta ” 260 per month – costs $4.19 for PPC

these 4 terms = 4180 searches per month

“chiropractors” 450,000 per month

“chiropractor” 1,220,000 per month

“chiropracter” 27,000 per month

How much is a new client worth to Atlanta Chiropractors?

Lets say your average office visit is $50 and each clients normally comes 12x a year this means that a new client is worth aprox – $600 a year or more!

How cost effective is search engine optimization for local businesses like a chiropractor?

So over 8000 people a month are searching for chiropractor/s atlanta

The top 3 spots get 85% of all clicks on the page

The first listing gets 2/3 of those clicks

Just the numbers mam

Meaning the top 3 local listings can expect to get the lions share of traffic – clicks ( aprox – 4100)

The first listing will most likely get 2/3 of those ( aprox -  2600)

If only 10% of those people follow thru with an appointment that lucky Atlanta chiropractor could conceivably get over 260 new clients !

and if you remember that each client is worth a yearly $600 then that could be over $153,000 on new client business a year!. Now imagine getting over 200 new clients each month – could your chiropractic business even handle that?

and someone is already paying an average of $4 for PPC for those terms meaning getting organic results is equal to scarfing up over $16,000 in FREE traffic.

Heck even getting only 1% could mean 26 new clients in one month generating an added revenue of over $15,000.

Right now many local Atlanta businesses are struggling to get new clients, but the search numbers show that people are still out there shopping, even if more carefully. If you are willing to invest in your future – local search marketing could be the marketing solution for you.

Local SEO to do list:

I will be putting out a video soon that shows this research process and some other important things to consider for local businesses. If nothing else, go Google a term you think people are using to find your business ( NOT your company name) -See who comes up and where you stand. If the map comes up with names, click on the top two and see who is getting the lions share of traffic. THESE are your real competitors.

Local Search Success: Do not copy your compeditors online

Posted by Jan at 6:20 am

Note:  This is a really powerful article that spells it out for local businesses.

Be visible online or invisible Offline.

I believe that it is especially relevant to local Atlanta Businesses wanting to build their market visibility, a clear point here is to understand that more and more of your local customers are searching online and will do business with the online presence they feel most comfortable with. Does your local business have a web presence  and SEO strategy that connects with local customers?.

Here is the article:

A survey earlier this year showed what we have already seen and what we were suspecting: Finding Local Businesses through the Internet is increasing AND Local Businesses aren’t doing a lot to capture those searchers.

Local advertising has usually been the realm of newspapers, yellowpages and the vehicle the owner or service person drives.  Unless there’s a budget for it, radio and TV advertising are usually too expensive.

99% of business owners have a hand in their own marketing, but the frustration of what to do and when and where usually results in doing the easy things that take less time – such as saying “yes” to the yellow pages sales rep to run the same ad year after year.

51% believe their website is only fair in gaining new customers, yet only 9% of them are satisfied with their online marketing efforts. That means that 91% of your local search competitors aren’t doing everything they can to find customers online!

Let me throw this out: If more and more people are turning to researching your company online, they must NOT be going somewhere else.

I stated before that the yellow pages have their place, but a website becomes a salesperson that will work for you 24/7 – all you have to do is start making your site Search Engine Friendly.

there are now customers out there who will NOT do business with you if they can’t find you online

I’ll leave you with four thoughts on local SEO:

1. You Don’t Need a Slick Website

It’s true.  When people think about redesigning websites, they fear they have to outperform every other site, be slick, be innovative and be top notch.  Nope.  Though my web designer friends would kill me, you can still create a relatively simple site that will bring customers to you as long as it functional, answers what people are looking for, and is clear on who you are and how to contact you further.

2. Don’t Neglect Your Online-Researching Customers

It’s time to realize that there are now customers out there who will NOT do business with you if they can’t find you online.  People will judge your services and your credibility by what you say and don’t say on your site.

3. Don’t Advertise Through 3rd Party Online Ad Listings

If you do want to advertise online start here and educate yourself on the next steps to taking charge of your online marketing.  Too many “reps” are out there just to take subscription dollars without really educating you on what you are doing and what you can expect.

4. Define What Sets You Apart From Your Competition

If you want to stand out, you need to brand yourself with qualities that will shame your competition.  The right keywords and phrases built into your website will make a world of difference where your competition won’t do anything.

Your goal is to be where your competition isn’t.  You’ll notice that you are starting to upset the waters when they start mimicking you.  It may seem like they’re going to try to kick you in the butt, but as an elderly local businessman put it “the only way they can kick you in the butt is from behind.”

Note:

I especially agree with Eric on the aspect that local businesses biggest advantage lies in being where your cusotmers are and repsonding to their changing needs. I see more opportnities for business growth for business with Atlanta Search optimization with a local focus.

Already have a website?

Posted by Jan at 4:42 pm

Already have a website?

You might need Local Business Website Marketing

Accurate Business listings in local directories are as important as a business phone – maybe more!

Local consumers use a variety of online sources including search engines like Google, Yahoo and Bing, as well as directory type sites like Yellow pages, Kudzu, and Yelp to dig up local information. Local business listings are often free, but unfortunately the vast majority of Local Atlanta businesses never even look at their listings. This leads to a plethora of misinformation, lack of keyword specific search data and unscrupulous people who can go in and claim your listing as their own (and do anything they want)

Local business listings should be well optimized for the terms and brands customers are searching for and frequently updated for optimum results. Leaving out even one important detail could lead local customers (and search engines) to a competitor with a better optimized listing or accurate phone number. That is why we encourage ALL local businesses to get listed in the top 50+ local directories and search engines.

Top of the search engines is nice – But trust is better

We employ dozens of website marketing tactics and leverage hundreds of online channels to drive your business to the top search engine results pages. We don’t stop there – we use local directories, social media, articles and reviews to make sure your reputation online is solid and positive.  It’s one thing to be at the top of Google maps or to be #1 in Adwords, but that is not nearly as effective as having a positive reputation in multiple online locations. THAT is what makes people trust your business and in turn want to do business with you.

We don’t stop at high search engine placement - Our goal is to create a comprehensive internet marketing strategy that covers all the places your local customers are hanging out and by targeting a specific local group or area. We promote your business – not just your website. The gains for you are astonishing – more local visitors and a higher quality of prospect and customer.

Billions of Local Searches per month – do they see your business Info?

Internet users conduct 1-2 billion local searches per month (in the USA) which means there are a lot of local customers searching for every conceivable business. These local searches can generate visibility, leads and sales for the company that has a strong internet presence. This is why it is so critical to make sure your company is getting a big share of these searches.

Say What? Grandma really is searching online

Think your local customers are too old, too local or too unsophisticated to use the internet? Think again!

Search Engine Usage in the Past Week: (2009)
77% of those in their 50’s
71% of of those in their 60’s
52% of of those in their 70’s
77% of those between 18-34 year old

Can your business STILL afford to ignore Local Search Engine Placement and stay in business? With local website marketing, Atlanta businesses just found a cost effective way to increase the bottom line automatically 24/7!

Local Search and Web Marketing Assessment. Get Live Market research for FREE!

Learn how your internet business presence and website stacks up against the competition. Discover the keywords your customers are really using (and that you should be targeting) and get the low down on whether your business profile and web site is working for your business or just sitting there doing nothing. This is a FREE local Search Assessment with no obligation and no sales hype.  Are you ready to see how we can leverage your marketing dollars to the hilt?