Tag : video marketing

Atlanta Gets Local Customers Shopping!

Posted by Jan at 2:59 am

Can local shoppers find your business?

Local customers are shopping, but are they finding your store?

Over and over I talk to local businesses who are still convinced that their customers are not looking online for their particular products or services. The biggest problem I see with this is the fact that these same business owners have no way of knowing how much business they are actually losing by not being visible online.

Missing customers are invisible

If 500 customers a month find your competitors online you will never know they are being siphoned off systematically week after week after week. Ironically, most small business service providers only need 3 to 5 new customers every week to really turn their profit margins around. So you would think the possibility of capturing even 20 new eyeballs a month would be exciting to them. for many local businesses the opportunity to talk to customers, while they’re in their decision-making process is the basis for their business. So why have local business owners have been slow to use the Internet appropriately to market their business?

Local businesses are tired of being ripped off

Unfortunately, many have been ripped off and scam into buying expensive websites that don’t generate any money for them or by buying ads or listings and directories that are equally ineffective. It’s understandable that trying to decide which programs are important to follow through with and which Internet marketing or advertising programs are waste of time and money.

Adwords, is just one example of how local businesses can spend a fortune while not making a cent. In certain markets the competition is so stiff that local business owners have no chance of capturing good leads from adwords without spending anywhere from $10-$25 a click. But don’t give up because your local customers really are looking for you online

91% of U.S. internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline”

Local businesses that succeed

Local businesses that succeed capitalize on what they do best – communicate personally and professionally with their customers. E-Mail, blogs, articles and videos are all simple and effective ways to enhance your ability to communicate with local customers. Simple, search engine optimization can help these parcels of information show up in the places where your customers are searching for information. It is becoming less and less important that your website show up on the first page of Google, and more important that your information shows up there. Regardless of where it’s published- good information that consumers want to read can lead people back to your store, website or encourage them to call you directly.

Local businesses that use these strategies are more successful because they are reaching customers where and when they are searching.

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Getting more online traffic: How to gain momentum FAST

Posted by Jan at 7:11 am

The power of Leveraging content

In order for you to get the best results we want to leverage each marketing activity by targeting specific keyword terms and linking them together. The power of leveraged content: when keyword phrases are properly linked, bookmarked and used in video and article descriptions they become hyper effective. )

We are interested in publishing a lot of content because we need to get critical mass to garner backlinks, page rank and views. The more we publish the faster that momentum builds. This is especially important because your competition is way ahead on this front.

Slow and steady does not always win the online race

Publishing one article a month and a video every other month sounds fine but it will take months (if not years) to get sufficient authority to attract Google and throngs of people. Plus this kind of tactic wastes time and energy – why? Because you cannot leverage the distribution or production activities properly without a massive amount of content first. The beauty here is that this leverage just keeps working for you month after month!

For example: It really is easier and much faster to create 15 (Good quality – but finished) videos at once than it is to make one every perfect production every other month. People are after good content so I always encourage clients to focus on providing that –GREAT INFO and lots of it.

Leveraging content for link juice, visibility and traffic requires a clear plan that is designed in advance. This cannot be understated. Without a good strategy for targeting:

• Specific people
• Specific keywords
• Specific competitors
• Specific niches

…an online social media campaign is just playing online.

Not to brag- but this is the part we are exceptionally good at. Creating a powerful – keyword based-social media strategy.

This step takes a lot of time and expertise and it MUST be done IN ADVANCE. We only work with clients who are committed to a minimum of 3 months.

The secret: Keyword Link Synergy

Create a keyword and link strategy for these articles that boosts page rank and leads prospects back to your money site. This is a very short sentence to describe one of the most critical functions we do. Keyword Link Synergy is what leverages all this content across multiple sites and communities for your targeted keywords –without getting tagged as a spammer.